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With coaching from Puma’s brand ambassador Lewis Hamilton and Aston Martin Red Bull Racing driver Max Verstappen, the car ends up racing through Central Park before reaching the finish line at the entrance of the Puma store.
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Motosport Engagement Zone: The store stocks the only Formula 1 racing simulator in the world that lets gamers race down the streets of New York City. New artist residencies with other artists will also visit every two weeks. In a partnership with Chinatown Market, the store will be hosting “Chinatown Market University” at the space beginning this weekend, where the NYC-based brand will help patrons customize gear using their handheld printer guns. Consumers can customize and personalize Puma footwear, apparel and accessories using paints, dips, dyes, patchwork, embroidery, 3D-knitting, laser printing, pinning, material upcycling, and many other creative mediums. Puma x YOU customization studio: Puma has partnered with renowned artists and designers to establish an expansive customization studio. The store, on the corner of Fifth Avenue and 49th Street, features 18,000 square feet of retail space spanning two floors, with state-of-the-art double-height storefronts across 160 feet of wraparound frontage. “They’re much bigger and we have to become more relevant for the young consumer, the new consumers. “I think that our global awareness is high but we also have to admit that other brands have done a better job than us,” said Gulden. He also believes the store will act like a “lab” in testing new techniques and strategies.īut the major goal is heightening relevance. The store also offers a “very global” reach with millions of tourists visiting New York City every year to support Puma’s global positioning, according to Gulden. The store underscores Puma’s commitment to re-establishing itself as a major player in the North American market. And that’s why, in digital times, it’s also important to talk to the consumer face to face.” But the real consumer who buys the product, you meet in the store.
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So in today’s world, you talk to the consumer and the athlete in the stadium, on the pitch, on the court, on the track, and then digitally, said Gulden. “You become relevant by talking to the consumer where the consumer is. In an interview at the store, Bjoern Gulden, CEO of Puma SE, told SGB the store’s aim is largely increasing the relevance of the Puma brand with consumers. The 24,000-square-foot location stands out for its wide range of interactivity, including sports engagement zones, a massive customization studio and digitally-connected offerings. Take a look at all of Rudy Gay's greatest shoes of the season below, and be sure to weigh in with your pick for his very best of the best.Looking to build on its recent momentum, Puma on Wednesday opened its first U.S. He started his Raptors career out in style, lacing up the Air Jordan 6 Retro "Carmine" for his first game, and continued on in plenty of other classic pairs like the "Taxi" Air Jordan 12 Retro and Black/Red 11's.Īlong with the latest in performance PE's and Air Jordan retros, Rudy kept his variety of heat going with Nike Basketball classics like the Air Max2 CB and the Air Foamposite One, displaying his well-rounded taste in kicks.
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He could also be seen in some of our favorite Air Jordan retros after joining the Raptors, taking full advantage of the team's similar color scheme as MJ's Bulls. He consantly lit up the weekly NBA Sneaker Watch for Nike Basketball, wearing an array of great PE colorways for both teams, including arguably the best lineup of Air Max Hyperposite PE's we saw all season from any player. Unlike the other players so far, Rudy is a little unique in that he switched teams during this year, after a mid-season trade from the Memphis Grizzlies to the Toronto Raptors. You've seen Nate Robinson, Nick Young, and Iman Shumpert so far, now Rudy Gay is our next pick for the NBA's biggest sneaker heads of the 2012-13 season.